The Badowers re-branding campaign aimed to give new life and spread awareness about the men’s clothing store. After extensive research, Eight Seven Central proposed a new logo, new website, new lookbook and new overall identity. Since the campaign, Badowers has had its best day in sales, best month in sales and continues to grow, expanding into e-commerce within a year of the initial launch.



ADDY Gold & Silver (Regional) Branding, ADAI Best of Collateral, ADAI Judges' Recognition Photography, ADDY Gold Branded Video Content

Badowers Logo Badowers business card Badowers Lookbook Badowers Website Badowers responsive layouts Badowers online store promotion Badowers Spring Postcard Badowers email campaings Badowers Exterior Signage